Startups play a different game than established companies. The goal is narrower, the resources are thinner, and the margin for error is razor-slim. At Gathering #6, Edita Dermontaite, Chief Product Officer at Bizzy, framed this reality as a literal game with defined rules, benefits, and challenges. Her talk covered the full product lifecycle at a startup: research, design, product management, and marketing.
Edita brought an unusual background to the stage. She spent 10 years as a graphic designer and illustrator working between Lithuania and Belgium, followed by 2 years as a doctoral researcher studying visual language and communication at KU Leuven (spanning Belgium and Cambodia), before transitioning into user research and product management. That cross-disciplinary lens shaped her approach at Bizzy, a platform that empowers sales teams with automated and intelligent lead generation, built on top of 21M+ companies, 30M+ decision makers, and 170M+ public and trade register data points.
Her central argument was clear: in the startup game, the goal is clearing the first lines. Build an MVP that delivers real value to your earliest customers. Everything else follows from that.
