SPEAKER // PROFILE

MaartenLaruelle

Growth Engineer Consultant @ Sirris

Role when speaking at The Product Consortium

Maarten Laruelle is a Growth Engineer Consultant at Sirris and Scaleup Vlaanderen, where he helps Belgian scale-ups master value-based pricing strategy and navigate challenges like internationalization and internal scaling. He is also the founder of Tsjirpa, a bespoke consultancy specializing in pricing strategy for growth-stage companies.

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Company (at time of talk)

Sirris

Role (at time of talk)

Growth Engineer Consultant

ARCHIVE // EVENTS

Seen at The Product Consortium

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KEYNOTE

The Hidden Price Tag: Pricing Strategy

PR_D_CT DAY 2025 - Ghent

Maarten Laruelle unpacks why pricing is the most underleveraged tool in a product manager's arsenal and how to approach pricing as a strategic discipline rather than an afterthought.

14 Nov 2025RodeBol Events

ARCHIVE // ARTICLES

From Their Talks

Event Insight

The Hidden Price Tag: Pricing Strategy

Maarten Laruelle from Sirris unpacks why pricing is the most underleveraged tool in a product manager's arsenal and how to approach pricing as a strategic discipline rather than an afterthought.

8 min read