SPEAKER // PROFILE

KoenBoncquet

Group Product Manager @ HubSpot

Role when speaking at The Product Consortium

Koen Boncquet is a Group Product Manager at HubSpot, bringing over a decade of product management experience spanning communication, strategy, team setup, and marketplaces. Previously, he was a driving force behind Shpock's agile transformation as Product Lead and served as Tribe Lead at In The Pocket, building a well-rounded profile across technical, people, and design dimensions.

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Company (at time of talk)

HubSpot

Role (at time of talk)

Group Product Manager

ARCHIVE // EVENTS

Seen at The Product Consortium

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KEYNOTE

Navigating the AI Bubble

PR_D_CT DAY 2025 - Ghent

Koen Boncquet cuts through the noise on artificial intelligence to help product teams discern genuine transformation from hype, and explores what the superPM looks like in an AI-augmented world.

14 Nov 2025RodeBol Events

KEYNOTE

An Opinionated Take on Product Management

PR_D_CT DAY 2023

Koen Boncquet draws on his experience at HubSpot to challenge product management orthodoxies, arguing that the field has become too process-obsessed and needs to rediscover the courage to have strong opinions.

ARCHIVE // ARTICLES

From Their Talks

Event Insight

Navigating the AI Bubble

Koen Boncquet from HubSpot challenges the AI hype cycle, introduces the concept of the 'superPM,' and argues that judgement, taste, and specific knowledge will define the next generation of product leaders.

8 min read

Event Insight

An Opinionated Take on Product Management

7 min read