At PR_D_CT DAY 2025 in Ghent, Matti Desmet from Peripass presented a three-pillar framework for building roadmaps that deliver maximum impact. His thesis: impact sits at the intersection of three disciplines, visualised as a Venn diagram. Use metrics to drive impact, not just measure it. Decide your budget before designing the solution. And let ideas ripen instead of jumping on the freshest request.
“People-pleasing is the silent killer of impact.”
- Matti Desmet
Original Presentation Slides
Download the slides from this talk as presented at the gathering.
Pillar 1: Metrics Drive Impact
Matti opens with a reframe: metrics are not just about measuring impact, they are about driving it. At Peripass, every initiative starts with a metric that meets three criteria. It must be possible to influence, it must be evaluable per initiative, and it should be as leading as possible. The process is deliberate: set targets before solution design begins, then report results to the full company after release.
