Every startup founder gets the same advice: move fast, pivot often, expand into adjacent markets. But what if the real competitive advantage lies in doing the exact opposite? Quinten Vandermeulen, Co-founder and CPO at Mbrella, opened his PR_D_CT DAY 2025 Ghent talk with a disarmingly honest admission: almost nothing changed about what Mbrella does. The discipline was in staying the course.
Since its founding in 2020, Mbrella has raised 10 million euros, grown to 42 people, and serves over 700 customers. But the path from scrappy startup to category leader was not a story of bold pivots or dramatic reinventions. It was a story of patience, conviction, and the compounding effect of focused effort over time.
Original Presentation Slides
Download the slides from this talk as presented at the gathering.
