Every product manager has been there. You spend weeks refining a concept, rally the team around it, ship it, and the market shrugs. The problem is rarely the execution. It is usually that the idea was never properly tested with real people before it entered the backlog.
BUFFL is a research-business partner dedicated to improving the success rate of your business decisions by connecting you with the real-time voice of the consumer. They combine a highly engaged community, an interactive SaaS platform, and a scientifically validated methodology developed with the University of Antwerp. The Product Consortium has partnered with BUFFL to bring this capability directly to our community.
What Is BUFFL?
BUFFL is a Belgian research platform built for teams that want to make data-driven decisions without becoming research experts. At its core are three pillars: a curated community of respondents, a SaaS platform that makes research accessible, and a proven methodology that turns raw data into actionable insights.
Their community, known as "The Herd", is built on the principle of respondent centricity: keeping participants engaged so you get high-quality, honest data. With immediate access to over 40,000 segmented Belgian consumers and extendable reach to 3.5 million respondents worldwide through partners, they guarantee 300 to 500 consumer respondents within 24 to 48 hours.
